Role: Sr. Director, Creative - Capitol Music Group

OFFSET x JID - “BODIES”

To help launch Offset’s first single off his upcoming album, we took literal inspiration from the track’s iconic sample and partnered with visionary director ONDA to create a visual world where modern fashion and the macabre sit side-by-side. Along with our cinematic hero video, we also crafted a full photo campaign used to re-introduce Offset to the world in the lead-up to his latest project “Kiari”.