Sometimes the simplest idea is the best one.

To celebrate Ralph’s first ever digital capsule collection, we remixed the iconic Polo logo with Fortnite’s own signature, The Llama, to create a one-of-a-kind mashup that stoked hype for fans across the globe, and became the first time Ralph Lauren had altered their logo in their 50-year history (Ralph himself had to personally approve it).

What started as a one-off-idea in a deck quickly became a big deal. Initally a digital-only collection, Polo ended up creating an IRL collection featuring the remixed logo, with items selling out in retail locations.